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How to Prepare for the Next (First) Ression: Boutique Fitness Studio

I will be moderating a panel on the following topic:

Many economic experts, Fortune 500 CEOs and the International Monetary Fund (IMF) predict that the economy will slow down again this year, or in 2020. The overwhelming majority of boutique fitness studios opened their doors after the crippling Great Recession of 2008, so most owners have little or no experience operating a studio during a downturn. In this enlightening panel discussion, you’ll learn how to prepare for a tougher economy by employing smart strategies, including having a cash reserve, growing your brand equity, increasing your marketing efforts, and connecting with core customers so they stay loyal – and spread the word about your facility. The time to prepare for the inevitable recession, whenever it occurs, is now.

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